Why Relaunch? When a first launch can be improved upon or you want to go bigger, better, and higher than before.
We don’t usually think of life or business as a perpetual experiment, but truthfully, life has uncertainty, as do business plans. And as people, we change, and products and service demands change. And the competition changes.
For me and likely for you, there comes a time when you may realize that what once worked brilliantly is no longer effective, relevant, or competitive. And as a result, you set out to do a make-over, or design new improvements.
After your innovations, hard work, and implementation, the time comes to reveal your changes. Relaunching is like a coming out party to reveal the new and improved version of what once was.
My book Release the Power of Re3 was inspired and written quickly. I had been invited to a public book signing in Florida, which gave me a definite deadline in which to write, edit, publish, and launch. Everything worked out great and my mission was accomplished.
But . . . once I returned home and could breathe, I backed away from the project for a while. After receiving some feedback, I reflected and reconsidered how I could make this book even better. I read the entire book with fresh eyes and a grateful spirit.
And after a complete rereading, I decided that reediting, reformatting, and republishing were in order. The second edition is more enriched, profound, and complete. Which necessitated a relaunch to bring it to the world with greater fanfare and celebration.
9 Things to Relaunch
- Your new image.
- Your new website.
- Your new branding.
- Your whole business.
- Your product or service.
- Your career.
- A new and improved project.
- An organizational come-back.
- Your market positioning.
What exactly is that you need to get going again—inaugurate, introduce, or bring into being? To identify it is the first step.
This blog is an excerpt from Susan’s new book, Release the Power of Re3 . . . Review, Redo & Renew for Positive Change & Transformation. To learn more, please visit www.SusanCYoung.com or www.amazon.com/author/susancyoung.
